If you think that digital has to win out over analogue, you are wrong, we realised this at the umpteenth contract closed by e-mail. You reach a commercial agreement, yes, but you lose the human contact, the knowledge of the other person.
How important it is, instead, to meet one’s customers personally: only in this way can we capture the spirit of the person in front of us, and only in this way can we truly transmit the passion and craftsmanship that identify our collections.
We are now more convinced of this than ever, and so taking part in the annual trade fairs becomes essential, and we are delighted to confirm this trend once again this year.
January full of meetings
In order to start the new year with good intentions and good habits, we will participate in two very important trade fairs in January: from 18 to 22 January we will be in Paris for the Maison&Objet fair (hall 5A stand F33), and then we will be in Frankfurt from 25 to 29 January with the renewed Christmasworld appointment (hall 8.0 stand B70).
But what really happens at a trade fair?
First of all, you meet a lot of people. The real protagonist of a trade fair is human contact. You get to know your customers and consumers and gather feedback in person, new suggestions, requests and special requirements that could be developed in the future to satisfy your customers.
The fair is also a crucial moment to establish relationships with distributors and agents: possible collaborations can be evaluated, especially if you want to open up new markets, discussing the most effective lines and products.
Of course, you meet the competition, i.e. other manufacturers like us, and you have the opportunity to get to know the new promotional strategies and take inspiration from those that are most innovative or best suited to your company.
THE REAL PROTAGONIST
OF A FAIR
IS HUMAN CONTACT.
The trade fair as a showcase
Why is the trade fair a ‘showcase’?
One of the reasons lies in the approach: visitors themselves approach a stand because they are attracted by the company’s style, a style that includes the choice of background music, the display of products and the lighting chosen. Visitors, spontaneously attracted by a company, are very receptive and willing to listen.
Showcase also because the company has to take care of the appearance of its stand, always having under control the image of itself that it gives back.
Collections, like our Elementi, must be contextualised to better express the character and beauty of each product, and to leave visitors with deep impressions that go beyond the more purely commercial aspects.
Also because, for us, a candle is always and above all an emotion.